Mivi is getting ready to make its debut in India’s smartphone market with the Mivi One 5G, and the company has now revealed two important details ahead of the launch: the phone’s colour options and storage capacity.
Known primarily for its audio products, the Hyderabad-based brand is expanding into smartphones for the first time. The Mivi One 5G is scheduled to launch in India on September 24, and it will be sold through Flipkart. The company has already confirmed that the handset will use a Qualcomm Snapdragon 5G platform and will be manufactured in India.
The latest announcement reveals that buyers will get three colour choices — Burgundy, Blue and Green — while the phone will offer 128GB of onboard storage.
Mivi One 5G Launch Date Confirmed for September 24
Mivi has confirmed that the Mivi One 5G will officially launch in India on September 24, 2026.
The launch represents an important step for the company, which has spent around a decade building its presence in India’s consumer electronics and audio market. The smartphone will be manufactured in Hyderabad through Mivi’s local manufacturing ecosystem.
The company is also working with Qualcomm, Flipkart and Google for the smartphone. Flipkart will be the sales platform for the device, although Mivi has not yet revealed its final pricing or complete specifications.
The phone is expected to target the affordable 5G segment, with reports pointing toward a price below ₹15,000.
Mivi One 5G Colour Options Revealed
Mivi has now confirmed three colour options for its first smartphone.
The Mivi One 5G will be available in:
- Burgundy
- Blue
- Green
The company’s dedicated microsite has also been updated to showcase these three finishes. The green variant had already appeared in earlier teasers, but the latest announcement confirms that buyers will have two additional options when the smartphone reaches the market.
The three colours give Mivi a fairly broad design approach for a budget-oriented smartphone. The Burgundy option could appeal to buyers looking for a more distinctive finish, while Blue and Green provide more conventional alternatives.
128GB Storage Confirmed
Alongside the colours, Mivi has also revealed the storage capacity of the Mivi One 5G.
The phone will come with 128GB of onboard storage. The company has not yet confirmed whether additional storage variants will be offered.
For an affordable 5G smartphone, 128GB should provide enough space for everyday users who store photos, applications, videos and documents on their phones.
However, details such as RAM capacity, whether microSD expansion will be supported and the exact storage technology being used have not yet been officially disclosed.
Qualcomm Snapdragon 5G Chipset Confirmed
One of the most interesting aspects of the Mivi One 5G is its processor platform.
Mivi has confirmed that the phone will use a Qualcomm Snapdragon 5G platform, but the company has not yet officially disclosed the exact Snapdragon chipset.
This is significant because the sub-₹15,000 smartphone segment has become increasingly competitive, with manufacturers balancing 5G connectivity, performance, battery life and pricing.
Some reports have pointed to a Snapdragon 4 Gen 2 based on a Geekbench listing, along with 6GB of RAM and Android 16. However, Mivi has not officially confirmed those specifications, so they should be treated as reported information rather than final specifications.
The final chipset announcement will therefore be one of the key details to watch on launch day.
Mivi One 5G Could Target the Under-₹15,000 Segment
Although Mivi has not announced an official price, earlier reports have suggested that the Mivi One 5G could be positioned below ₹15,000.
That would put it directly into one of India’s most competitive smartphone price categories.
At this price point, consumers increasingly expect 5G connectivity, a large display, good battery life, modern Android software and sufficient storage. Mivi will therefore have to offer a convincing combination of hardware and software if it wants to compete with established smartphone manufacturers.
The company’s decision to use a Snapdragon 5G platform appears to be part of that strategy.
Design Focuses on a Clean, Modern Look
Mivi has already teased the design of the One 5G.
The smartphone appears to use a relatively clean rear design with two large circular camera rings arranged diagonally. A small pill-shaped LED flash sits beside the camera arrangement.
The phone also features flat edges and rounded corners, following a design trend that has become increasingly common across smartphones in different price segments.
The green version shown in earlier teasers gives the device a relatively premium appearance despite its expected budget positioning.
Mivi’s design strategy could help the phone stand apart from some of the more generic-looking smartphones available in the affordable 5G category.
Clean Android Experience Could Be a Major Selling Point
Software is another area where Mivi could try to differentiate the One 5G.
Earlier reports have suggested that the phone will offer a clean Android experience, rather than relying on a heavily customised user interface.
For budget smartphone buyers, a relatively clean software experience can be attractive because it can reduce unnecessary pre-installed applications and keep the interface simpler.
Mivi has also identified Google as a strategic partner for the Mivi One, although the company has not yet provided detailed information about the nature of that partnership.
More details about Android version, software support and update commitments are expected closer to launch.
Mivi Is Also Building a Large Service Network
Entering the smartphone market is considerably more difficult than selling audio accessories because customers expect extensive after-sales support.
Mivi appears to be preparing for that challenge.
The company has said it plans to establish more than 500 service centres across India. In locations where dedicated service centres are not available, Mivi plans to provide pickup-and-drop service for customers.
This could become an important advantage for the brand if the network is implemented effectively.
After-sales service remains a major consideration for buyers of affordable smartphones, particularly when consumers are choosing between an established smartphone brand and a newer entrant.
Mivi One 5G: What Has Been Confirmed?
Here is a quick look at the information available so far:
| Feature | Mivi One 5G |
|---|---|
| Launch date | September 24, 2026 |
| Network | 5G |
| Processor | Qualcomm Snapdragon 5G platform |
| Storage | 128GB |
| Colours | Burgundy, Blue, Green |
| Sales platform | Flipkart |
| Manufacturing | India |
| Expected segment | Under ₹15,000 |
| Software | Clean Android experience reported |
| Service network | 500+ centres planned |
Some specifications in this table are officially confirmed, while others are based on reports and should be considered tentative until Mivi announces them.
Camera Specifications Are Still Under Wraps
While Mivi has shown the rear camera design, the company has not yet revealed the complete camera specifications.
The current design shows two prominent circular camera modules, but the megapixel count, sensor details, aperture and additional camera functions remain unknown.
This will be another important area to watch because camera performance is one of the biggest factors influencing smartphone purchases in the budget segment.
Mivi could potentially position the phone around everyday photography and social-media content, but it would be premature to make any claims about camera performance before the company announces the specifications.
Battery and Display Details Are Also Awaiting Confirmation
Mivi has not yet disclosed the complete display and battery specifications for the One 5G.
Important details such as screen size, resolution, refresh rate, battery capacity and charging speed remain officially unconfirmed.
These specifications could significantly influence the phone’s competitiveness.
For example, if Mivi combines a high-refresh-rate display with a large battery and efficient Snapdragon chipset, the phone could become an attractive option for consumers looking for long battery life and smooth everyday performance.
But those details will have to wait for the official launch.
Why the Mivi One 5G Launch Matters
Mivi’s smartphone entry is interesting because the company is taking on a market dominated by brands with years of experience in smartphones.
Companies such as Xiaomi, Samsung, Realme, Motorola, Vivo and others already compete heavily in India’s affordable smartphone segment.
Mivi therefore needs more than just competitive hardware.
Its existing recognition in the Indian consumer electronics market, local manufacturing, Snapdragon branding, Flipkart distribution and planned service network could collectively help it establish credibility.
The biggest question will be whether the final price and specifications can deliver enough value to convince consumers to try a newcomer.
What Could Make the Mivi One 5G Stand Out?
If the reported specifications and expected pricing come together, several factors could work in Mivi’s favour.
The first is 5G connectivity at an affordable price. The second is the use of a Qualcomm Snapdragon platform, which could appeal to buyers who specifically look for Snapdragon-powered phones.
The 128GB storage configuration is another positive for the expected price segment.
The phone’s three colour options and clean-looking design could also help it appeal to younger buyers.
Finally, the planned service network could address one of the biggest concerns consumers have when buying a smartphone from a relatively new brand.
Final Verdict
The Mivi One 5G is shaping up to be an interesting new entrant in India’s affordable smartphone market.
The company has now confirmed that its first smartphone will come in Burgundy, Blue and Green, while the device will offer 128GB of storage. It is scheduled to launch in India on September 24, with sales through Flipkart.
The Snapdragon 5G platform is confirmed, but the exact chipset and most of the remaining specifications are still under wraps. Reports suggest that Mivi could target the sub-₹15,000 segment, which would put the device into direct competition with several established budget smartphone brands.
With its Indian manufacturing plans and proposed 500-plus service-centre network, Mivi is clearly looking beyond a one-off smartphone launch. The company appears to be trying to build a complete smartphone business around the Mivi One.
The final price, processor, cameras, battery, display and software support will ultimately determine whether the Mivi One 5G can make a real impact. For now, however, its colourful design, 128GB storage and affordable 5G positioning make it a smartphone worth watching ahead of its September 24 launch.
